Logo Design & Packaging (Personal Project)
Here at New Chapter, we not only care for the health of others, but also the environment as well and we know others do too. We understand how damaging we can be to the environment and we have designed our packaging with this in mind. Through our products, we show how gentle they are on the target market through Nature’s resources and our packaging is just as safe on Nature herself.
Our new adhesive label is made from 100% tree-free and natural plant-based paper, which is 100% compostable. We used soy ink on our packaging, which is environmentally friendly, for it can be de-inked more easily, making it easier for the label to recycle.
We decided to stay with the standard vitamin bottle, due to the fact that it is something our target market is familiar with – something that they trust.
