Social Cause Campaign (Personal Project)
This social cause campaign uses a website and transit ads to bring awareness that the audience’s donations are going towards something meaningful all across Canada. The website allows survivors to post their own stories and how people’s donations have had an impact on not only them, but also their loved ones.
The bus ads show a little snippet of these survivor’s stories by thanking the donors and hoping to prompt others to join the fight against cancer, due to its high volume of foot traffic.
