New Chapter
Logo Design & Packaging (Personal Project) Here at New Chapter, we not only care for the health of others, but also the environment as well and we know others do too. We understand how damaging we can be to the environment and we have designed our packaging with this in mind. Through our products, we show how gentle they are on the target market through Nature’s resources and our packaging is just as safe on Nature herself. Our new adhesive label is made from 100% tree-free and natural plant-based paper, which is 100% compostable. We used soy ink on our packaging, which is environmentally friendly, for it can be de-inked more easily, making it easier for the label to recycle. We decided to stay with the standard vitamin bottle, due to the fact that it is something our target market is familiar with – something that they trust.
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Canadian Cancer Society
Social Cause Campaign (Personal Project) This social cause campaign uses a website and transit ads to bring awareness that the audience’s donations are going towards something meaningful all across Canada. The website allows survivors to post their own stories and how people’s donations have had an impact on not only them, but also their loved ones. The bus ads show a little snippet of these survivor’s stories by thanking the donors and hoping to prompt others to join the fight against cancer, due to its high volume of foot traffic.
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Medi-Tape
Packaging (Personal Project) Brand new packaging for bandages targeted towards busy working middle-aged men. The round container makes it easy to store in pockets or lunch kits rather than a bulky box (or having loose bandages scattered everywhere). The perforated line in between each bandage makes it easy to tear, when you are on the go!
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